After Georgia Jagger, Laetitia Casta and the rumour about Beyonce’s possible collaboration, it is now up to Vanessa Paradis to take part in an H&M’s collaboration. She stars in the new campaign, for the ethical clothing range of H&M: Conscious collection, that strikes for ”ongoing commitment to a more sustainable fashion future”.

Love the result and think the model fits totally with the value’s collection. The collection will land as from March in the shops. And I already love it

Aaaand to coincide perfectly with their conscious collection concept and values, H&M (Uk and Ireland) enable people to bring their unwanted clothes (from any brand!) into an H&M store.  H&M commits to recycle them. People will receive and exchange voucher, to shop at H&M.